Bryan Gray12
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Tobago
An ICT professional passionate about innovation and the use of ICT tools to achieve sustainable socioeconomic development.
Considerable experience in building and maintaining websites for small and large enterprises in the public and private sector. Proficient in the use of digital media, social media, mapping, analytical and business intelligence tools.
Manages the Tobago Tourism Agency's content-related assets and communicates the destination’s brand in a positive and authentic way that will attract today’s modern, hyper-connected buyers to Tobago.
- Increase website visitors by over 600% in 2021 via ad campaigns in collaboration with destination partners in Canada, UK, Germany and the Trinidad and Tobago market.
- In 2021, increased organic traffic CTR by 30%, clicks by 160% and impressions by 100% through the use of improved SEO methods
- Developed digital marketing strategies for website, social media and related KPIs
- Team member and strategist for the digital transformation of tourism operators in Tobago
Use of Agile Development Method in creating websites including ecommerce and booking reservation websites using Content Management Systems.
- Create training manuals and conduct training sessions.
- Development of work plans and project proposals.
- Website cost breakdown and budget development for website clients.
- Spearheaded the transition plan for the Ministry’s website from Ministry of Tobago Development to Office of the Prime Minister, Central Administrative Services Tobago.
- Conducted website reviews based on statistics, usage and general layout, presented recommendations to management.
- Spearheaded the development and implementation of the Division’s website and the Tobago Library Service website.
- Worked alongside executive team and liaised with internal and external staff as well as the US based web hosting company to ensure the website fulfilled the objectives of the Division’s strategic plan.
- Conducted website reviews based on statistics, usage and general layout, presented recommendations to management.
- Establish website disaster recovery plan
- Ministry of Sport Representative, National eGovernment Working Group (April to May 2012) Member of eServices subgroup mandated to develop strategic recommendations vis-à-vis e-Services to facilitate the ease of business and government to citizen interaction.
- IT Project Lead, Strategic Sport Management System online interface (April 2012 to December 2012) Headed a 3 member IT sub-team in the development of the Strategic Sport Management System online interface through which national sport organizations submitted annual subvention requests.
- Developed and spearheaded transition plan for the website from Ministry of Sport and Youth Affairs to Ministry of Sport (2011). This include the redesign, development and management of the Ministry of Sport Website with an emphasis on providing government to citizen online services.
- Created a Shared Workspace using Microsoft SharePoint for internal departments to share online documents thus improving efficiency.
- Supervised OJT staff within the IT Department
Web Hosting (Linux, Windows), Joomla CMS, WordPress CMS, Drupal CMS, Moodle LMS, HTML, CSS, MySQL, SEO Methods, Microsoft SharePoint, Google Search Console, Bing Webmaster Tools
Google Data Studio, Google Analytics (Universal & GA4) Microsoft Power BI, IBM SPSS
Hootsuite, SEMrush, Synthesio Social Listening, Sprout Social, Facebook Insights., Crowdriff
Adobe Creative Suite, OBS Studio, Davinci Resolve
wLAN, LAN & WAN technologies